Email Campaign Graphics for E-Commerce Brands
In my various roles, I have worked on email marketing in a lot of ways. Mostly as a graphic designer, designing email hero graphics.
View some projects or the case study 
Branded visuals designed for clarity, performance, and engagement.
Email Marketing • Graphic Design • Klaviyo • Mailchimp
Case Study
The Challenge
Create graphics that look great across devices and email clients
Maintain brand consistency while supporting different campaign goals
Keep file sizes light to protect deliverability and load times
Design with clear hierarchy to guide readers toward the primary CTA
My Role
Concepting visual direction for email campaigns
Designing header graphics, product feature blocks, and promo banners
Aligning visuals with copy, offers, and audience segments
Preparing assets for upload into email builders
Process
1. Aligning With Strategy
I collaborated with marketing teams to understand campaign objectives: sale events, new arrivals, restocks, bundles, or retention flows.
2. Designing Modular Elements
I built reusable graphic modules—hero headers, product features, dividers, and CTAs—that could be mixed and matched across campaigns.
3. Mobile-First Testing
I ensured text remained legible at smaller sizes and verified that key information stayed visible even when images were blocked or constrained.
Final Deliverables
Email hero graphics
Product feature and promo blocks
Campaign-specific banners (holiday, launch, restock, etc.)
A mini design system for consistent email visuals
Impact
These email assets supported higher-performing campaigns by:
Improving visual consistency across sends
Making key offers more scannable
Reducing build time for future emails via reusable elements
Tools Used
Adobe Photoshop • Illustrator • Email Platform Klayvio